Who Are We?
Andy Tarnoff
Andy is the founder of OnMilwaukee. A Milwaukee native, he lived in Providence, Washington, D.C., and Baltimore, before returning home in 1996. Andy launched OnMilwaukee.com, LLC, in April, 1998 as way to channel his passion for Milwaukee, journalism and tech into a cutting-edge media company. He’s a graduate of The George Washington University, and worked at the White House Office of Communications, The Dallas Morning News Washington Bureau and two Milwaukee PR firms before branching out on his own at age 23. Andy is more passionate than ever about OnMilwaukee’s mission statement: to grow communities and businesses through engaging digital media.
Jeff Wise
Jeff Wise is a print, online, and television journalist specializing in aviation, adventure, and psychology. An executive producer of the Showtime documentary feature “Gringo: The Dangerous Life of John McAfee,” he has served as an on-camera aviation analyst on CNN, Fox News and MSNBC and has appeared in documentaries on PBS, the History Channel, and the National Geographic Channel. His articles have appeared in Businessweek, New York, The New York Times, Nautilus, Men’s Journal, Popular Mechanics, Psychology Today, and many others. He is the author of The Taking of MH370 and Extreme Fear: The Science of Your Mind in Danger as well as of the Kindle Singles The Plane That Wasn’t There: Why We Haven’t Found MH370 (named the Best Kindle Single of 2015) and Fatal Descent: Andreas Lubitz and the Crash of Germanwings 9525.
A lifelong science enthusiast, he majored in evolutionary biology at Harvard, where studied with noted ethologist Bert Holldobler and ichthyologist Karel Liem. After graduating he moved to Hong Kong for five years and wrote extensively about adventure travel in Southeast Asia, Russia, and the Middle East. After returning to the United States he wrote Popular Mechanics’ “I’ll Try Anything” column, which required him to pilot a Zeppelin, scuba dive under Arctic ice, endure wilderness survival training, fly loops in a WWII fighter plane, explore the endless dark of the deep ocean, drive a tank, and spend the night in an igloo he built himself.
He lives outside New York City with his wife and two sons. In his spare time he bikes, runs, kayaks, and flies small airplanes and gliders.
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